I’ve published my slides from a presentation I gave yesterday at the Financial Services Forum looking at the impact of insurance aggregators from a search/media perspective.
Most surprising thing for me was the rise in searches for the term “compare car insurance†alongside a down trend for “cheap car insuranceâ€. The rise of aggregators like Go Compare really seems to have changed searching behaviour.
Invasion of the Aggregators
View more presentations from Mike Teasdale.